PRODUCTS
Grade : 9 out of 10
Jewelry Impressions has a huge selection of jewelry. Their products include rings, bracelets, earrings, and more.
Their product's page lets you view a larger image of the product and other views of the product. The product's page also lists a description, specs, accessories, and research. You can read or write a review. There is also shipping information on the product's page.
NAVIGATION
Grade : 7 out of 10
Jewelry Impressions has a couple of ways to navigate their website. There is a menu at the top. Along the left side, there is another menu. And above the top menu, there is a search box.
The top menu is made up of images of the different types of jewelry. It's a good idea to show all the types of jewelry on the main page. The images, however, look like they were taken with different backgrounds and at different distances. It would have been more useful if they stuck with a single background color and zoomed in the actual product.
The left menu groups the items by almost every time of category possible, from birthstone, to gold and diamond.
The search runs can be a little tricky. If you type in the word "ring", you will get back both rings and earrings. So, be prepared to type in as much detail as possible.
OVERALL LOOK
Grade : 7 out of 10
Jewelry Impressions has a plain theme which could've been more stylish. The navigation may take a few run-throughs to get used to.
The categories are well organized and there are many options to choose from. If they were to emphasize the actual product, they could get a much higher score.
GRADE
Grade : 7.7 out of 10
Jewelry Impressions's average score was a 7.7 out of 10. This is based on their huge variety of products to choose from and their grouping of products.
However, the website does not focus on the products after you narrow it down to what you'd like.
