PRODUCTS
Grade : 10 out of 10
Gift Tree has a huge selection of items for gift giving. Their products include gift baskets, flowers, personalized gifts, and much more.
The product's page lists a description of the product and delivery information. You can save the product for later or email it to a friend. On some products, there are options on the size you can purchase.
NAVIGATION
Grade : 9 out of 10
Gift Tree has a couple of ways to navigate their website. There is a dropdown menu at the top. Along the left side, there is another menu. And to the right of the top menu, there is a search box.
The dropdown menu that goes across the top of each page is easy to spot. It's a light gray color. It separates the "gift baskets" and "wine & champagne" gifts into two groups.
The left menu opens to show more filtering options. The light green text is a little tough to read at times.
The search runs fairly quickly. Once the search is complete, you can sort your results by price.
OVERALL LOOK
Grade : 9 out of 10
Gift Tree has a plain and simple look. There are a couple of ways to navigate and search for your product. You can also refine your search by adding in a price range.
The categories are well organized and the pictures are clear and of high quality. The list of products are separated by a thin dashed line that helps readability.
GRADE
Grade : 9.3 out of 10
Gift Tree's average score was a 9.3 out of 10. This is based on their huge variety of products to choose from and their good product's pages. They also had numerous ways to navigate their website.
The downside was the green text on the left menu. A more comfortable theme would've enhanced the overall feel and create a more pleasing shopping experience.
