PRODUCTS

Grade : 10 out of 10
Famous Footwear has a huge selection of footwear for men, women, and children. Their products include boots, casual, dress shoes, and much more.
Their product's page lets you view a larger image of the product and other views of the product. The product's page also lists a description and recommendations. You can read or write a review. You can also email the product to a friend.
NAVIGATION

Grade : 9 out of 10
Famous Footwear has a couple of ways to navigate their website. There is a dropdown menu at the top. Along the left side, there is another menu. And above the top menu, there is a search box.
The dropdown menu that goes across the top of each page is easy to spot. It's a nice dark brown color. However, the main items don't appear to be in any particular order. It starts with "Home", then "Women" and "Men". So, it doesn't look like it's in alphabetical order.
The left menu changes as you pick different categories. This helps you filter down to what you want. It also helps you backtrack if you need to.
The search runs fairly quickly. It works as quickly for multiple word searches as simple searches.
OVERALL LOOK

Grade : 9 out of 10
Famous Footwear has a simple yet effective look. The navigation is a little tough to remember where things are the first go-around. But once you start using it a little bit, it starts to get easy to find what you're looking for.
The categories are well organized and the pictures are clear and of high quality. The list of products are separated by a thin line that helps readability. There are multiple ways to filter your selection such as price, brand, or type.
GRADE

Grade : 9.3 out of 10
Famous Footwear's average score was a 9.3 out of 10. This is based on their huge variety of products to choose from and their good product's pages. They also had numerous ways to navigate their website.
The downsides were that the menus weren't alphabetized. Also, the red text was hard to look at sometimes.