PRODUCTS

Grade : 8 out of 10
Dan's Chocolate has a wide selection of designs for your chocolate gifts. These designs range from special occasions to birthdays, to events.
Their product's page lets you view a larger image of the product. The product's page also lists a description and features section. You can pick which type of chocolate you want in the boxes.
NAVIGATION

Grade : 8 out of 10
Dan's Chocolate has a couple of ways to navigate their website. Along the left side, there is menu of their products. And on the top, there is a search box.
The left menu lists their products separated by categories. Once you select a category, the products screen lets you choose the type of chocolate you'd like.
The search runs fairly quickly. It works as quickly for multiple word searches as simple searches.
OVERALL LOOK

Grade : 9 out of 10
Dan's Chocolate has a simple look. The navigation does not need to be complex for their product list. They use rollovers effectively when looking at the product choices.
The categories are well organized and the pictures are clear and of high quality. The list of products are separated by a thin box that helps readability.
GRADE

Grade : 8.3 out of 10
Dan's Chocolate's average score was a 8.3 out of 10. This is based on their good product's pages. They use rollovers and quality images to emphasize their products.
They could have used different colors to create a theme more related to chocolate or to giving. But other than that, their website is very effective in drawing your attention to the products.