PRODUCTS

Grade : 9 out of 10
Baby Earth's products include cribs, diapers, body care, and much more. The products page displays the product in a larger image on the photos tab. On some items, you can choose the color you want. There are customer reviews and you can write your own review.
They have a best seller's section to help users decide what other people are buying.
NAVIGATION

Grade : 9 out of 10
Baby Earth has a very simple method to navigate. There is a top menu that groups products together by type, such as nursery, clothing and feeding.
When you move over the top menu, it may dropdown to show more options. Those options may also be broken down into smaller groups.
The search box is on the far right at the top of the website. When you search for a particular item, it lets you do a more extensive search if you want more options.
There is also a cookie crumb trail as you dig further into the website. You can use it to backtrack without using the top menu.
OVERALL LOOK

Grade : 9 out of 10
The colors are a more earthly tone. It is both attractive and easy to use. When you roll-over a product, there is a thin box that surrounds it from other products. This helps you focus on just that product and is a very useful tool.
GRADE

Grade : 9.0 out of 10
Baby Earth's average score was a 9 out of 10. The website is simple to use. It has a pleasant feel and is very helpful in the way it is organized. A left menu might help users reduce the scrolling, but overall it is a very good website.