PRODUCTS
Grade : 9 out of 10
Baby Center's products include cribs, baby clothes, diapers, chairseats, and much more. The products page displays the product in a larger image. It also lets you zoom in and see it even closer.
Their product's page also has a features, description and shipping information sections. They show you some suggestions for other products that you might like.
On some items, you can choose the color you want. There are customer reviews and you can write your own review. You can tell a friend, or rate the product.
NAVIGATION
Grade : 9 out of 10
Baby Center has a couple of ways to navigate their website. The tab menu at the top is very good and stands out really well. It is broken up into stages, from pregnancy, to newborn, all the way to preschooler.
The left menu helps you drill down after you select a tab at the top. The categories are broken down well. But they are not listed in alphabetical order, so you will have to remember where things are as you are moving through the website.
The search box is on the far right at the top of the website. When you search for a broad topic like toys, it will group the toys by age. When you search for a specific item, it will take you right to the search matches.
OVERALL LOOK
Grade : 9 out of 10
The colors for the site are good. The spacing between products is a little close. Some buttons are very close to other product's images. And, the text on the left menu is could be a little more clear when you start to drill down a little further.
Overall, the colors look very warm. It fits right in with the theme of babies products.
GRADE
Grade : 9.0 out of 10
Baby Center's average score was a 9 out of 10. The website is simple to use. It has a pleasant feel and is very helpful in the way it is organized. Some areas could be a little more user friendly, but overall it is a very good website.
